Maden 22 Challenger Mexico by Snickers
My Role:
Art Direction & Design
Designer:
Social Media – Victor Salazar Gonzales
The Madden 22 Challenger Mexico project was a tournament developed for the Snickers brand. It was divided into two phases: the first phase, an online tournament open to all players in the Mexican Republic and ,the second phase, a live showmatch with streamers such as Sami, Amir, and Blurry Cobra.
The main goal of this project was to create an identity that reflects the America Futball soul thru the sportsmanship and passion concepts mixed with a visual language that both video-game players and NFL’s fans could recognize easily. For this project I designed the visual identity, guidelines and design systems for social media, assets for motion and printing materials for the live showmatch.
Branding
The color palette is based on the colors of the brand and we used them to make stronger the link between the brand and the tournament. Red, white, blue colors create good visual contrast and this color combination can easily grabs the viewer’s attention. The morphology of the typography is sporty and modern and the details in the letters make this typography very unique and eye catching. Those elements integrates the typo into the concept and together with the colors was possible to create an element that could strongly communicate the concepts that lead this project.
Key Arts
Social Media Assets
Broadcast Assets
