In this project I was hired to design the broadcast for the presentation of the new products PX-S3100, CT-S1000V, CDP-S160 RD (Red) and CDP-S160 BK (Black).

The challenge was to make a clean broadcast package following the Casio branding and,at the same time, give the greatest visibility to the new products,that would be shown in the broadcast, without being so intrusive.

I decided to use the golden ratio as a solution to structure blocks of information and images. These blocks displayed, through hierarchies of size, rotating photos of the new products. Which looked pleasing to the eye, balanced when images and texts coexisted, which allowed a good rhythm and correct reading of all the elements together.